How do you market cryptocurrency without saying that it is about cryptocurrency?

Marketing cryptocurrency can be challenging because it is a highly regulated industry and because the technology can be complex and difficult for some people to understand. As a result, some marketers may choose to avoid using language that explicitly mentions cryptocurrency in order to avoid attracting unwanted attention from regulators or confusing potential customers.

One way to market cryptocurrency without mentioning it explicitly is to focus on the benefits of the technology. For example, instead of talking about buying and selling cryptocurrency, you could focus on the security and speed of transactions, or the ability to make cross-border payments without the need for intermediaries. You could also highlight the potential uses of the technology, such as creating decentralized applications or enabling the creation of new forms of digital assets.

Another approach is to use language that is more abstract or general, rather than directly mentioning cryptocurrency. For example, instead of talking about buying and selling "cryptocurrency," you could speak of "digital assets" or "digital currencies." You could also focus on the underlying technology, such as blockchain, and explain how it can be used to create new financial and technological opportunities.

Overall, there are many ways to market cryptocurrency without mentioning it explicitly. The key is to focus on the benefits and potential uses of the technology and to use language that is clear and easy to understand.